Track what matters. Grow what works.

At The Lily Effect, we believe every marketing decision should be backed by data that actually tells a story, not just numbers. That’s where Conversion Tracking comes in. From first click to final sale, we make sure you can see what’s working, what’s not, and what’s driving real growth.

  • Conversion tracking is the process of measuring the actions that matter most to your business, like:

    • Purchases

    • Leads submitted

    • Phone calls

    • Email sign-ups

    • Add-to-cart behaviour

    • Page views

    • Time on site

    • Form completions

    It’s how we know whether your marketing is working, and where to improve.

  • Many businesses set up tracking once, and never look back. That leads to:

    • Incomplete or inaccurate data

    • Untracked conversions

    • Misattributed sales

    • Over- or under-spending on ads

    • Inability to scale campaigns properly

    We see it all the time. That’s why we build tracking setups that are bulletproof and built to grow with you.

  • We customise your tracking setup to your platform, goals, and sales journey. Whether you're e-commerce, lead gen, or service-based, we map it all.

    Platforms We Work With:

    • Google Analytics 4

    • Google Tag Manager

    • Google Ads Conversion Tracking

    • Meta Pixel & Events

    • TikTok Pixel & Events

    • LinkedIn Insight Tag

    • Klaviyo & Email Event Tracking

    • Shopify, WooCommerce, WordPress, Squarespace, Wix & more

    Events We Track:

    • Purchases & revenue

    • Leads/submissions

    • Add to cart / checkout starts

    • Button clicks

    • Phone calls

    • Scroll depth & engagement

    • Custom micro-conversions

  • We don’t just install pixels, we build your data foundation the right way.

    1. Audit Your Current Setup

    We’ll review what’s currently being tracked, identify what’s missing, and show you where it’s impacting your performance.

    2. Map Your Sales Funnel

    We’ll work with you to define what “conversion” really means for your business, from first engagement to final sale.

    3. Build Your Tracking Layer

    We implement tracking using Tag Manager, hard-coded events, or platform-native tools, making sure it’s reliable and aligned with your goals.

    4. Test + Verify Every Step

    We test across browsers, devices, and platforms to ensure your data is clean and accurate.

    5. Connect to Your Ads + Analytics

    We connect the dots across all channels, so Google Ads, Meta, TikTok, GA4, and your reporting dashboard all speak the same language.


    Why It Matters for You

    Better tracking means smarter decisions:

    • Know where your sales come from

    • Optimise ad spend based on real results

    • Understand customer journeys

    • A/B test with confidence

    • Scale what’s actually working

    • Show ROI to stakeholders clearly

    If you’re running any form of performance marketing, conversion tracking isn’t optional. It’s essential.

We’ll show you results in a way that actually makes sense, no more guessing what the numbers mean.