Your product feed is the data file that platforms like Google and Meta use to display your products in ads. It includes things like:

• Product titles & descriptions

• Images & pricing

• Availability

• Category tags

• GTIN/MPNs & custom labels

• Shipping & variant info

If that data isn’t clean, structured, and optimised, your products won’t show up in the right searches, or worse, won’t run at all.

When you run Shopping ads or dynamic product ads, the quality of your product feed directly impacts your visibility and performance. A messy feed = wasted ad spend.

Optimising your feed helps you:

• Show up in relevant searches

• Improve click-through rates

• Lower cost-per-click

• Avoid disapprovals or feed errors

• Increase return on ad spend

It's one of the highest-leverage improvements you can make to your performance marketing.

We get into the details that matter. Whether you're just launching or scaling, we make sure every product is set up to succeed.

Product Titles & Descriptions

We rewrite and structure product titles to match real search intent, using relevant keywords while keeping them human-friendly.

Example:
Wrong: "Dress #3487"
Right: "Black Satin Midi Dress with Sleeves"

Category & Attribute Mapping

We map your products to the correct categories and enrich them with attributes like:

• Material

• Colour

• Gender

• Size

• Age group

• Product type

Image Checks

We audit your product images and flag issues like:

• Low resolution

• White space issues

• Text overlays

• Missing alternate views

We can guide or handle re-uploading the right visuals.

GTINs, MPNs & Custom Labels

We fix missing or incorrect product identifiers so your products meet Google/Merchant Center compliance and unlock more visibility. Custom labels help us group and target products by:

• Price point

• Margin

• Season

• Sale items

• Bestsellers

Feed Clean-Up

We remove duplicate, disapproved, or out-of-stock products to ensure your ad budget isn’t wasted on errors or unavailable stock.

We don’t just optimise your feed in isolation, we connect the dots between your product data and your paid ad performance.

Our Performance Marketing team uses feed data to:

• Build granular Shopping campaigns

• Improve Performance Max results

• Segment for smart bidding

• Scale top-selling SKUs

As your catalogue grows, we continuously improve:

• Performance by product/category

• Disapproval tracking

• Search term alignment

• Product split testing (creative, titles, price points)

You’ll get regular reporting that highlights what’s working, and where we can improve.