Smart email marketing that works while you sleep.

At The Lily Effect, we create email flows that don’t just sit in inboxes, they build relationships, drive sales, and deepen brand loyalty. Whether you’re an eCommerce brand or a service-based business, email automation is one of the highest return on investment tools you can use to grow intentionally.

  • Email flows (also known as email automations) are sequences of emails triggered by customer behaviour.

    Think: someone signs up to your list, abandons their cart, or makes a purchase, your email flow kicks in to deliver the right message at the right time.

    Done well, they:

    • Recover lost revenue

    • Increase average order value

    • Turn first-time buyers into loyal customers

    • Keep your brand top of mind

    • Nurture leads without manual effort

  • Despite all the changes in digital marketing, email remains one of the most profitable and personal channels.

    With the right strategy, you can build a steady stream of revenue, nurture trust, and engage your audience, without spending more on ads.

    Email marketing delivers up to £42 for every £1 spent.

  • We don’t just write pretty emails. We create automated flows that are backed by data, psychology, and your customer journey.

    Email Flow Strategy

    We’ll map out every critical touchpoint in your customer’s experience and build flows that match.

    • Customer journey mapping

    • Flow type selection based on your goals

    • Content tone and timing strategy

    • List segmentation recommendations

    Email Copywriting & Design

    We write and design emails that people actually want to open, and act on.

    • Engaging subject lines & preview text

    • Beautiful, on-brand email templates

    • Persuasive, personality-driven copy

    • Clear calls-to-action that convert

    Flow Setup & Automation

    We build the automations for you in your email marketing platform (Klaviyo, Mailchimp, etc.).

    • Trigger setup

    • List/segment creation

    • Flow scheduling

    • A/B testing

    Performance Tracking & Optimisation

    We monitor performance and iterate based on results, not assumptions.

    • Open rate & click-through rate tracking

    • Revenue attribution

    • Flow gap analysis

    • Optimised subject lines, content, and send times

  • We specialise in high-performing eCommerce email automation. Whether you’re on Shopify, WooCommerce, or another platform, we’ll build flows that scale with your store.

    Must-have eCommerce flows:

    • Welcome Series

    • Abandoned Cart Recovery

    • Browse Abandonment

    • Post-Purchase Upsell & Thank You

    • Win-Back Flow

    • Product Review Request

    • Birthday/Anniversary Series

  • Email automations aren’t just for product sales. For service providers, we build flows that nurture leads, book consultations, and increase retention.

    Popular flows:

    • Lead Magnet Welcome Series

    • Consultation Nurture Series

    • Onboarding Email Sequences

    • Follow-up & Testimonial Requests

    • Reactivation Campaigns

  • We make your results crystal clear with regular reporting on:

    • Flow revenue & ROI

    • Open rates & CTR

    • Unsubscribe trends

    • Flow performance vs benchmarks

    • Optimisation recommendations

Let’s build email flows that create value at every stage of the customer journey.