If you’ve never run a Google Ads campaign, or you’ve tried and felt overwhelmed, you’re not alone. The platform is powerful, but without the right setup, it’s easy to waste money fast.

At The Lily Effect, we build your Google Ads from the ground up with strategy, clarity, and results in mind. No guesswork, no wasted spend, just campaigns that convert.

What We’ll Do:

• Keyword research to target the right search terms

• Compelling ad copy that gets clicks

• Smart targeting (by device, location, time of day, and more)

• Budget and bidding setup tailored to your goals

• Full technical setup in your Google Ads account

Sell Products Online?

We specialise in setting up and scaling Google Shopping and Performance Max campaigns for eCommerce brands.

We handle:

• Product feed cleanup & optimisation

• Google Merchant Center setup

• Smart campaign structures

• Performance Max best practices

If your Google Ads account is live but not performing, we’ll jump in, audit the setup, and fix what’s not working.

What’s Included:

• Full campaign audit: setup, structure, tracking, and spend

• Clear, jargon-free recommendations

• Landing page analysis (because clicks are only half the battle)

• A/B testing and CRO support

• Fresh copy, better targeting, smarter bidding

Ongoing Optimisation & Reporting

We don’t just set things up and walk away. With The Lily Effect, your campaigns get better over time.

• Weekly monitoring and performance adjustments

• New keyword discovery and testing

• Conversion tracking deep dive

• Regular reporting that actually means something, not just spreadsheets

We’re not just Google Ads managers. We’re strategic growth partners. Every ad, every keyword, every click is driven by intention, not just impressions.

• Performance with heart: Your wins matter to us.

• Strategic spend: No wasted budget, just high-efficiency campaigns.

• Creative meets data: We bring insight, not just implementation.

• Transparent reporting: You’ll always know what’s working (and what’s not).

If people are already searching for what you offer and you're not showing up, you're leaving money on the table. Google Ads puts your business in front of high-intent customers, right when they're ready to buy.

Whether you’re a local service, a national brand, or an eCommerce store, Google Ads can help you:

• Get in front of your ideal customer fast

• Outrank competitors in search results

• Drive more calls, leads, or sales, without waiting for organic growth

• Control your budget and scale what’s working

• See exactly what you're getting for your money

At The Lily Effect, we help you tap into this power, without the guesswork or wasted spend.