The Role of AI in Paid Social: Transforming Advertising Performance.
Explore how AI is transforming paid social advertising, from audience targeting and automated bidding to creative optimisation and predictive analytics, for smarter campaigns and higher ROI.
Generative Engine Optimisation (GEO): The Future of Performance Marketing in 2025
Generative Engine Optimisation (GEO) is the next frontier of digital marketing. In 2025, it’s not just about ranking on Google, it’s about being chosen by AI engines like ChatGPT and Gemini. Here’s why GEO matters and how to make it part of your performance strategy.
SEO in 2025: Navigating the Future of Search with AI and Innovation.
As AI reshapes search and user expectations evolve, SEO in 2025 demands a new approach. Discover how innovation, voice and visual search, and enhanced user experience are transforming digital marketing. Learn how to future-proof your SEO strategy with The Lily Effect’s expert insights.