Social Media Marketing Trends Belfast Businesses Must Know in 2026
Belfast businesses need to stay ahead in 2026 with data-led social media strategies. Discover trends, engagement tactics, and paid campaigns to boost brand awareness and drive leads locally.
Generative Engine Optimisation (GEO): The Future of Performance Marketing in 2025
Generative Engine Optimisation (GEO) is the next frontier of digital marketing. In 2025, it’s not just about ranking on Google, it’s about being chosen by AI engines like ChatGPT and Gemini. Here’s why GEO matters and how to make it part of your performance strategy.
SEO in 2025: Navigating the Future of Search with AI and Innovation.
As AI reshapes search and user expectations evolve, SEO in 2025 demands a new approach. Discover how innovation, voice and visual search, and enhanced user experience are transforming digital marketing. Learn how to future-proof your SEO strategy with The Lily Effect’s expert insights.