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The Lily Effect.
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The Role of AI in Paid Social: Transforming Advertising Performance.
Digital Marketing Strategy, Performance Marketing Kevin Doran 01/09/2025 Digital Marketing Strategy, Performance Marketing Kevin Doran 01/09/2025

The Role of AI in Paid Social: Transforming Advertising Performance.

Explore how AI is transforming paid social advertising, from audience targeting and automated bidding to creative optimisation and predictive analytics, for smarter campaigns and higher ROI.

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Digital Marketing in 2025: What to Know Now.
Performance Marketing, Marketing Trends Kevin Doran 12/08/2025 Performance Marketing, Marketing Trends Kevin Doran 12/08/2025

Digital Marketing in 2025: What to Know Now.

In 2025, digital marketing success comes from precision and performance. From Google Ads and Paid Social to SEO, Email Flows, and Conversion Tracking, discover how a focused, data-driven approach delivers measurable growth and keeps your brand ahead in a competitive online market.

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