Conversion Tracking That Turns Data Into Decisions.
What Is Conversion Tracking?
Conversion tracking is how you measure what’s actually working in your marketing. It’s the system that tells you which clicks turn into customers, which ads drive sales, and where your budget delivers the best return.
Without it? You’re marketing blind.
Why Conversion Tracking Matters for Performance Marketing.
Every click costs money. Conversion tracking makes sure you’re not wasting it by:
Showing exactly which campaigns and keywords are profitable.
Identifying leaks in your sales funnel.
Helping you make data-driven decisions in real time.
Maximising ROI by focusing on what converts.
Our Conversion Tracking Services Include:
Google Tag Manager Setup: Simplify and centralise your tracking.
Pixel Implementation: Meta, Google Ads, TikTok, LinkedIn, and more.
E-Commerce Tracking: Revenue, average order value, repeat purchases.
Form & Lead Tracking: Know which sources bring quality leads.
Cross-Device Tracking: Follow your customer journey from first click to final sale.
Custom Events & Goals: Track actions unique to your business.
Our Process.
Audit Your Current Setup
Check what’s working, what’s missing, and what’s misfiring.Implement Reliable Tracking
Install and configure pixels, tags, and analytics tools.Test Everything
Make sure every click, purchase, and form submission is recorded accurately.Report & Optimise
Turn tracking data into actionable insights to improve performance.
FAQs About Conversion Tracking.
Do I need conversion tracking if I’m already running ads?
Yes, without it, you can’t tell which ads are driving results and which are wasting money.
What tools do you use?
We work with Google Tag Manager, Google Analytics 4, ad platform pixels, and custom tracking setups.
Is this a one-time setup or ongoing service?
Both, initial setup gets you tracking, ongoing monitoring keeps your data accurate.
Learn about the latest marketing insights in our Blog.
Why Choose The Lily Effect.
We don’t just install tracking and walk away. We continuously monitor, test, and refine so your decisions are based on accurate, real-time data, not guesses.