Feed Optimisation That Powers Your Ads.
What Is Feed Optimisation?
Feed optimisation is the process of cleaning, structuring, and enhancing your product data so your ads show the right product to the right person at the right time.
If your product feed isn’t optimised, your ads risk showing incorrect, incomplete, or irrelevant information, which means wasted clicks and lost sales.
Why Feed Optimisation Matters for Performance Marketing.
Your product feed is the backbone of Google Shopping, Performance Max, and dynamic product ads. When it’s fully optimised, you get:
Better ad relevance (higher quality scores and lower CPCs).
More visibility for your products in the right searches.
Higher click-through rates with compelling titles and descriptions.
Increased conversions with accurate and appealing product info.
Our Feed Optimisation Services Include:
Product Feed Audit: Identify missing data, errors, and opportunities.
Data Clean-Up: Remove duplicates, fix inconsistencies, and update outdated info.
Title & Description Optimisation: Keyword-rich and conversion-focused copy.
Category Mapping: Match your products to the right Google and Meta categories.
Image Optimisation: Ensure high-quality, ad-compliant visuals.
Custom Labels & Attributes: Segment products for targeted campaigns.
Ongoing Feed Management: Keep your feed fresh, accurate, and profitable.
Our Process:
Audit & Analyse
Review your current feed setup and performance.Clean & Optimise
Fix errors, enhance titles/descriptions, and align categories.Connect & Test
Sync your feed to Google Merchant Center, Facebook Catalog, and other platforms.Monitor & Improve
Continuously update data to maximise performance.
FAQs About Feed Optimisation
Do I need feed optimisation if my ads are already running?
Yes, even small improvements can increase impressions, clicks, and conversions.
Can you manage my feed long-term?
Absolutely, we can handle ongoing updates and optimisation to keep performance high.
Is this just for eCommerce?
Mainly, but service-based businesses with structured data can also benefit.
Learn how Conversion Tracking can improve your results, or visit our Blog for the latest marketing insights.
Why Choose The Lily Effect.
We treat your feed as a performance asset, not an afterthought. By combining technical setup with creative optimisation, we make sure your products stand out and sell more.