Paid Social Ads That Convert
What Are Paid Social Ads and Why Should You Use Them?
Paid social ads put your brand directly in front of your ideal customers on platforms like Instagram, Facebook, TikTok, and LinkedIn.
Unlike organic posts, paid campaigns are highly targeted, letting you reach specific audiences based on interests, behaviours, demographics, and more.
Done right, they don’t just drive clicks, they drive sales, leads, and measurable growth.
Why Choose The Lily Effect for Paid Social Ads?
We’re not about boosting vanity metrics. Our campaigns are designed for real performance, every ad has a clear purpose, measurable goals, and a strategy behind it.
With us, you get:
Precise targeting - reaching the right people at the right time.
Full-funnel strategies - from awareness to conversion.
Constant optimisation - because good ads get better with data.
Transparent reporting - know exactly what your spend delivers.
Why Choose The Lily Effect for Paid Social Ads?
Paid Social and Google Ads work best when used together. While Google Ads captures active demand - people already searching for your product or service, Paid Social creates new demand by reaching audiences who may not know you yet.
With Paid Social, you can:
Build awareness and visibility with highly targeted audiences.
Retarget engaged users who didn’t convert the first time.
Create interest that drives more branded searches on Google.
When combined, Google Ads and Paid Social form a powerful performance marketing strategy: Paid Social fills the funnel with fresh prospects, while Google Ads converts that demand into measurable sales and leads.
Our Paid Social Services Include:
Platform Strategy - Tailored approach for each platform your audience uses.
Creative Development - Ad copy, visuals, and video designed to convert.
Campaign Setup - From audience targeting to ad testing.
Retargeting Campaigns - Re-engage people who’ve already shown interest.
Lookalike Audiences - Expand reach by targeting people similar to your best customers.
A/B Testing - Continual improvement for maximum ROI.
Paid Social FAQ’s:
1. What is Paid Social?
Paid Social refers to running paid advertising campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn. Unlike organic posts, these ads allow you to target specific audiences, drive measurable results, and scale quickly.
2. How is Paid Social different from organic social media?
Organic social builds community and brand presence over time, while Paid Social accelerates growth by placing your content directly in front of your ideal audience. Together, they create a balanced social media strategy.
3. How much should I spend on Paid Social ads?
Budgets vary depending on your goals, industry, and audience size. Many businesses see strong results starting from £500/£1,000 per month, but the key is optimising campaigns for ROI, not just spend.
4. Which platforms should I advertise on?
The best platform depends on your target audience. For example:
Facebook & Instagram: broad reach, strong for B2C and eCommerce.
TikTok: great for Gen Z and trend-led campaigns.
LinkedIn: perfect for B2B and professional services.
5. How do you measure success in Paid Social campaigns?
We track key metrics such as clicks, conversions, ROAS (Return on Ad Spend), and customer lifetime value. With conversion tracking in place, we can tie every pound spent to real results.
Learn more at our Blog or visit our services page.