How Much Does Digital Marketing Really Cost in 2025?
If you're exploring digital marketing support, one of the first questions you're probably asking is: "How much is this going to cost me?" The short answer? It depends. The better answer? Let’s walk through what actually impacts the cost, and how to know if you're getting real value.
At The Lily Effect, we believe in transparency and tailoring. That’s why we don’t list “packages” with rigid pricing on our site, because your brand deserves more than a cookie-cutter solution. But that doesn't mean we can't give you a framework to understand the landscape.
Estimating the cost of your digital marketing efforts starts with the right tools.
Here’s What Affects the Cost of Digital Marketing in 2025:
1. Your Business Goals
Are you aiming to scale an eCommerce brand across multiple channels, or do you just need consistent leads through local Google Ads? The broader your scope, the more time and strategy required.
2. The Services You Need
Each area of digital marketing comes with its own workload, tools, and expertise:
Google Ads Management: Setup, optimisation, tracking, and ongoing improvements
Paid Social Advertising (Meta, TikTok, LinkedIn): Ad creatives, targeting, A/B testing
SEO: Technical setup, keyword strategy, content creation, on-page optimisation
Email Flows: Strategy, copywriting, automations, design
Social Media Management: Content calendars, creation (UGC, reels, photography), posting
Analytics & Conversion Tracking: Setup of GA4, Tag Manager, full-funnel reporting
Ecommerce Feed Optimisation: Merchant Center, feed health, Product Listing Ads
3. Experience Level of the Agency
Agencies with proven track records may charge more, but they’ll likely save you more money (and stress) in the long run with smarter execution.
At The Lily Effect, our team brings over 15 years of combined performance marketing experience, so we know what actually moves the needle.
4. In-House vs Outsourced
Are you comparing us to hiring a full-time employee? Here’s why outsourcing can be more cost-efficient:
No overhead or training costs
Access to multi-disciplinary experts
More agile than building a full team in-house
5. Ongoing vs One-Time Support
Some services (like setting up conversion tracking or a Google Ads account) are one-time projects. Others (like social management or SEO) are ongoing. Pricing is naturally structured to reflect that.
Digital marketing success starts with a strong partnership that fits.
So, What’s a Ballpark Cost?
Here’s a rough idea of common digital marketing price ranges in 2025:
Google Ads Management: £300 - £1,500+
Paid Social Ads: £300 - £1,500+
SEO: £500 - £1,000+ (depending on size of website)
Email Flows: £300 - £800+
Social Media Management £500 – £2,000+
Graphic Design / Content £300 – £1,000+
These are general ranges, we always custom-quote based on your needs.
How The Lily Effect Approaches Pricing
We’re not the cheapest agency on the block, and we don’t want to be. But we are proud to be one of the most cost-effective for brands that want real, sustainable growth.
We offer:
Fair, transparent pricing
Clear deliverables
No hidden fees
Month-to-month flexibility
Final Thoughts: Cost vs Value
Digital marketing isn’t a cost, it’s an investment. When done well, it pays for itself over and over again. If you're curious what growth could look like for your business, let’s chat. We offer free audits and honest recommendations, no pressure, just partnership.
Ready to grow with intention?
